If you watched the Super Bowl, you saw TurboTax's 60-second ad, depicting the Boston Tea Party, only in this version, the colonists call off the protest when they learn they can file their taxes for free
If you watched the Super Bowl, you saw TurboTax's 60-second ad
, depicting the Boston Tea Party, only in this version, the colonists call off the protest when they learn they can file their taxes for free. It's all part of TurboTax's big marketing push depicting its tax filing software as a better deal than its competitors.
However… there's a big "but" in this case. TurboTax changed its main "Deluxe" product so that it no longer includes processing of schedules C, D and E. So longtime customers who were accustomed to that being part of the package were miffed.
"Without clear advance disclosure that its flagship product had changed and could no longer help users easily report all income from investments, self-employment, and rental property… the company had sought $30 to $40 in upgrade fees… in order to restore its original functionality," said Edgar Dworsky, founder of ConsumerWorld.org
. Dworsky sain in his article
that TurboTax did not disclose the changes until customers were part way through the program.
Faced with consumer complaints, TurboTax initially offered a $25 rebate
for returning customers to upgrade their software. "The reality is we messed up. We made a mistake,"Sasan Goodarzi, General Manager of Intuit's TurboTax division told Forbes.
"We caused a lot of anger and frustration for our customers." Problem is, in some cases the $25 was not enough to cover the cost of upgrading and customers were required to enter sensitive personal info before they could tap into the offer.
Apparently that didn't cut it with consumers, so now Intuit, parent company of TurboTax has re-re-reversed itself and agreed to offer customers free upgrades this year and to reverse the changes so that next year's version will include the missing schedules. Here's
the CEO's apology video.
Bottom line: customers who already paid to upgrade can still tap into the $25 rebate offer.
And those who have not yet filed their taxes will get the upgrade within the program, when they use it.